2018 Team Marketing Fan Cost Index for MLB

The Team Marketing Report (who recently changed ownership) Fan Cost Index (FCI) was recently published and has some interesting facts as always. The TMR Fan Cost Index represents the cost for a family of four to attend a game. TMR staff compile costs for all 30 MLB ballparks using the price of four average weighted non-premium tickets combined with four sodas, four hot dogs, two beers and two souvenir caps, plus a parking spot. Here are some of the highlights:

  • The cost to attend a Major League Baseball game has increased by 2.4 percent for the 2018 season, according to the Team Marketing Report Fan Cost Index®. Real shocker huh?
  • The most expensive team to watch at the ballpark this year is the Chicago Cubs with their Fan Cost Index of $368.28. This marked the first time since 2009, and only second time since 2000, that the Boston Red Sox were not at the top of the list. They came in at second most expensive at $345.88. BOO!
  • The most affordable ballgame once again belongs to the Arizona Diamondbacks, with their FCI of $145.58. They’ve had a stranglehold on the lowest FCI since 2009, also boasting the least expensive average ticket price of $19.65. Nice job Arizona!
  • Taking into account all costs, the largest FCI jumps are the Blue Jays at 15.7, Minnesota Twins at 9 percent and Milwaukee Brewers at 8.9 percent. Twins apparently expect fans to pay for the free agents they signed.

 

The Minnesota Twins have a higher than average FCI and only the Red Sox, Yankees, Astros and Mariners are more expensive than our Minnesota Twins in the American League, that puts them in some pretty rarefied air. The Twins have the most expensive FCI in the AL Central Division. We give the Minnesota Twins a