There is a very interesting article titled Local TV deal doesn’t hamper Twins payroll, team president says that was written by Mike Berardino of the St. Paul Pioneer on Inforum.com back in February 2016 that is worth a read.
The Twins and FOX Sports North announced that television ratings for the 2015 season were up 24 percent over the previous year. The viewership increase was the 10th highest among all Major League Baseball teams on regional sports networks, resulting in a 4.12 average household rating. In the Minneapolis-St. Paul TV market, 17,280 households represent one rating point, which indicates that more than 71,119 households consistently tuned in to watch the Twins on a nightly basis.
In 2014 the Twins are in the fourth year of a long term (expiration date is unknown) TV deal with Fox Sports North (FSN) that pays them approximetly $29 million annually. Nice money but the top dog Los Angeles Dodgers get about $150 million each season. The $$29 million number places the Twins in the lower echelon of the 30 MLB teams.
The Forbes study below excludes the Houston Astros and Los Angeles Dodgers, both of whom are mired in carriage disputes with major carriers. While the Astros could be moving to ROOT Sports Houston, the ability of the Dodgers to get any of the major carriers to ink deals with SportsNet LA continues to be contentious. The entire Forbes 2014 article can be seen here.
* – Keep in mind that some of these numbers were take in mid season while others are taken at the end of the season.
Minnesota Twins TV Ratings from 2008 – 2016
|YEAR||% OF TV VIEWERS WATCHING||HOUSEHOLDS WATCHING||INCREASE/DECREASE %|