Here is a copy of a Minnesota Twins Press Release dated yesterday. I have heard of a couple of other major league teams implementing this but I had no idea that the Twins would jump on the band wagon this soon. I know I am old school and I may not know all the facts but to me this looks like plain old greed on the part of major league baseball. Why should I as a fan have to pay more or less to go to a baseball game based on who pitches that day or what the weather is going to be like? Most fans like to plan out there baseball games and buy their tickets early but now it seems to me that it will make more sense to wait to the last minute to buy your ticket. Baseball is starting to price their tickets like the airlines do, the person next to you may have paid a lot less or a lot more for his/her seat than you did. This policy appears to totally benefit the team but where does the customer benefit in all of this? What as a Twins ticket buyer have I gained? It seems to me that fans that live out-state are even more unfairly punished with this policy because they can’t go to a Twins game at a drop of the hat when the Twins deem that a game will be priced lower now than it was previously. And what about the season ticket holders, won’t they get the short end of the stick here? No matter how I read this, baseball benefits and baseball fans lose, what am I missing here? If any of you out there can explain to me how this benefits us Twins fans please feel free to comment or drop me an e-mail because I really want to know.
Demand-based pricing for single-game tickets at Target Field starts March 9
Beginning March 9, the Twins will apply demand-based pricing to all seating sections of Target Field for the 2012 season. Demand-based pricing, which prices tickets according to fan demand, is a practice that is becoming standard across sports and entertainment industries. The system, which was implemented within two seating categories at Target Field in 2011, applies only to single-game ticket sales and does not affect Season Ticket Holder pricing.
The Twins implemented demand-based pricing during the 2011 season to more accurately price single-game tickets and to provide fans with more price options. In 2012, expanding our demand-based pricing will allow the Twins to adjust all ticket prices (except in the Our Family Section) upward or downward on a daily basis based on real-time market conditions such as team performance, pitching matchups and the weather.
The Twins will utilize Digonex’s Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system that optimizes prices based upon a number of factors, to provide greater value to fans, maximize ticket sales, and mitigate the impact of ticket scalpers.